IndyCar: i am Flabbergasted
The IndyCar Series is launching a new advertising campaign, highlighting its freshly reunified status.
The familiar “i am INDY” marketing theme will have a fresh look in 2008 as it is being expanded to reflect the unification of open-wheel racing under the IndyCar Series banner: “One series. All the stars.”
Why keep i am Indy, why give it a “fresh look?” That’s like giving your pot-bellied pig botox injections, it might make you feel better but the end result is still 99.99% pure pot-bellied pig. When the tagline was first rolled out in 2006 it was universally panned as three steps from lunacy.
i am Indy ranks up there with other “classics” such as “Bacardi: Things Spin After a While” and Pepto Bismol’s song about “heartburn, nausea, diarrhea” with people dancing around holding the appropriately pained body part as they sing the song.
Come to think of it, there’s a certain symmetry in i am Indy and “heartburn, nausea, diarrhea” but I digress.
In closing, i am flabbergasted, but hardly surprised, IndyCar’s promotional efforts have gone decidedly downhill since being contractually married to a face painted, washed up rock star for it’s marketing campaigns.
I haven’t had the displeasure of hearing what I’ve been told is a pretty horrible song, and the thought of actually running into the painted man with the tongue at the track makes my eyes roll with such violence it physically hurts.
Hopefully as the unified series moves forward to “right the ship” that is open wheel, they will scrape some of the barnacles off the bow… like cheesy slogans, songs and ringmasters…
Meesh’s last blog post..this stuff writes itself…
three steps from lunacy.??? Bugger that! It was lunacy…..total stupidity.
Meesh,
Since you haven’t heard the IRL diddy allow me to summarize. Think “We Will Rock You” with two extra beats and lots of evil chanting of “I AM MINDY…I AM MINDY…HEY!”
I’d say “Damn you Gene Simmons, damn you all to HELL!”, but…
Please! Even a soundless summarization is painful!
Make it STOP!