It Drips With Irony
Former NASCAR Champion (2002) Tony Stewart has never been one to shy away from controversy. He has been involved in a number of altercations during his five-plus seasons in NASCAR’s top division, ranging from on-track skirmishes with fellow competitors to an incident in which he allegedly punched a newspaper photographer.
I find it too cute, by half, for six Busch Series events at least, he will be known as Mr. Clean.
Procter & Gamble Co. has entered into an agreement wherein NASCAR champion Tony Stewart will drive a Mr. Clean-branded race car.The six-race agreement, with Kevin Harvick Inc., has Stewart driving the No. 33 Mr. Clean AutoDry Pro-Series Carwash Chevrolet in the 2005 NASCAR Busch Series. The schedule begins Feb. 19 at Daytona International Speedway. Following races are in Atlanta, Phoenix, Alabama, Richmond, Va., and Concord, N.C.
“Not only will I be cleaning my car, but I plan to ‘clean-up’ at Daytona as well,” Stewart said in a press release.
Does this mean his firesuit will be all white and devoid of sponsorship logos? Somehow I doubt it. But despite my satirical sniping from the sidelines P&G should be congratulated for not being timid. Making their sponsorship selection based on talent vice any public perception should be commended. As should P&G’s long standing NASCAR support through it’s Folger’s, Tide brands that have been carried by some of the sports best drivers.
Source: Cincinnati Business Journal
