Laughing With, Not at Dover
It’s been a while since I posted anything related to NASCAR-nomics, I think this rates a mention. (pdf file) Dover Int. Speedway has created a monster comic book that will be available for the race weekend at the track, June of 2006.
The comic book will tell the history of the track. The first issue, “Miles the Monster, Issue #1 — His Shocking Birth,” will be sold exclusively at Dover International Speedway during the June 2-4, 2006 race weekend.
This first limited-edition issue costs $3, with each copy individually numbered on the back cover. Issue No. 2 will be exclusively available at the Dover International Speedway September 22-24, 2006 race weekend. Issues No. 3 through 8 will be released in 2007.
My two cents, (or is it 3 bucks?): It’s a pretty effective marketing tool I would say and at 3 Washingtons is far, far cheaper than most NASCAR paraphernalia that can be had for figures approaching the three digit mark.
Hip-hip-hooray! Let’s hear it for at least one story on NASCAR-nomics that doesn’t cost an arm, leg, your first born son and a string of bounced checks. (On a Bank of America account, the “official bank of NASCAR”)
Dover International Speedway, Monster Mile, NASCAR, NEXTEL Cup, Auto Racing, Motorsports, Full Throttle
Your Turn, Leave a Reply