NASCAR: Do We Really Need This?
Bill Wilson, CEO of Pitroadmotorsports.com, announced that its online store will be selling a new line of NASCAR merchandise - apparel geared towards the medical and healthcare industry - Scrubs, both tops and bottoms, available in all the popular NASCAR drivers logos.
The Scrubs from Landau are available in number of colors and design for both male and female professionals.
Question, was the marketing genius that thought this one up under the intimate care of an anesthesiologist at the time? It would explain the drug induced thought process.
On the other hand it could open up an entirely new marketing venue for NASCAR.
Wilson and Brian France can use the well known marketing scam of “product placement” by having the actors on Scrubs and Grey’s Anatomy wear hospital scrubs adorned with NASCAR logos.
Hell, the always cantankerous Jack in the Hat, who many claim is devoid of “bedside manner,” (Just ask Toyota Execs) could make a guest appearance on House for a head-to-head match of irreverence and curmudgeon[ness] with Dr. Gregory House.
The winner would receive a complete DVD collection of the ’70’s TV series Marcus Welby, M.D.
On the other, other hand my idea is just as ludicrous as that of having medical professionals wearing uniforms that have been NASCAR-ized.
I said the same thing about ‘Racegirl’ gear. Then I saw some gals sporting it at the track and noticed that Racegirl doesn’t sell XL or 2X gear.
I was sold!
You can go too far in marketing & soon over saturation becomes detrimental….ask Pierre Cardin.
Mind you, they must believe some health care workers would want them.
I’m not sur how I would react, if admitted into an emergency ward, & the doctor was wearing a set of Robby Gordon scubs.(Lucky I have private Health cover)
When your a kid in a hospital it can be really scary - if a nurse was wearing clothing that took my mind off of what I was facing just for a few moments, that may be a good thing.
Just a thought.
As always the market will determine if this was a good idea or not. If it sells well it was brilliant; if they don’t….oh well.
PhastPhil, I thought of that as well, however the odds the kid in question would even know what NASCAR is is somewhat less than if say the scrubs had Tigger or Sponge Bob on them.
And no… I don’t believe the 75 mil NASCAR fan crapola, and that is the basis from which I make this observation.
Marc - I agree, but let’s not limit the crapola to just NASCAR.