Full Throttle

If you live in a cave with Osama or have been on vacation with Martha Stewart and her future hubby Charles Simonyi as he blasted off into space you may have missed the reality of NASCAR’s omnipresence and its position as possibly the globes best as a marketeer.

Hard to believe someone is that out of touch but it’s possible.

In case you may have missed NASCAR latest effort at self-pimpization (is that a word?) is a series of ads for the Busch Series that features talking T-shirts.

The silk-screened drivers trash each other, make fun of their over-the-hill future selves and call out sluggish competitors.

Never one without an opinion - an opinion saved is an opinion wasted is our motto - Half-Vast Staff™ of Full Throttle thinks the callout to Kangaroo Meat should have run a bit longer. Somehow given his reputation earned south of the Earth’s waistline we believe being called “wall bait” would have been a precursor for a smackdown given to Harvick and company.

Regardless, all three ads are well done and far and away better than anything NBC produced the last couple years of their contract.

WHILE ON THE SUBJECT of NASCAR-nomics: The first-ever retail store exclusive to Dale Earnhardt Jr. and his JR Motorsports brand officially opened its doors Tuesday afternoon as part of a company-wide grand opening at his team