Full Throttle

Daisy Ramirez Chief Operating officer of BeBevCo and CEO and founder of Potencia Energy Drink will throw her hat in the ring as a new team owner in the NASCAR Camping World Truck Series.

The 2010 debut will come in Daytona for the Nextera Energy 250 on February 12. BeBevCo will lend its support through its on fire brand KOMA UNWIND “Chillaxation Drink™.”

The first Hispanic Female owned NASCAR Truck team will run its operation this season from the famed “GARAGE MAHAL” that formally housed the Sprint cup team of Coors Light and Team Sabco.

(NOTE: Team Sabco operated from Garage Mahal? MeThinks the teams pubilcity dept is a bit wacky - ed)

“This is a perfect situation we are putting together as BeBevCo’s offices now inhabit the entire upstairs of the building. We will be able to keep a keen eye on day to day operations downstairs, invite our vendors and retail partners to visit with our company and our major marketing program all at once,” said Ms. Ramirez. “We are extremely excited about our direction and will be announcing our truck numbers and driver line up in the coming days.”

As the effort continues to forge ahead of the competition in the now expanding category of relaxation drinks, BeBevCo and Koma Unwind have a co-op marketing plan in place for retail and distribution partners alike. The participating partners receive associate sponsor status by virtue of selling the line of Koma Unwind Drinks and Koma Unwind 2 oz shots.

“We have the industry in a frenzy over this concept and we like it,” said BeBevCo CEO and former NASCAR driver/owner Brian Weber. “Aside from the on track activities, BeBevCo will also have a presence outside the track with a community ground game present at all the 25 national events. The promotions teams will be selling merchandise and sampling the thousands of fans that attend the events. With research showing that NASCAR fans are 97% brand loyal to sponsors, how can we pass this great opportunity?” added Brian.

BeBevCo (Bebida Beverages Company) develops, manufactures and markets several beverages including: Piranha Water, Guppy Water, Koma Unwind & Koma Unwind Sugar-free Chillaxation Drink™ and “Koma Chillaxation Shot™” Shot, Potencia Energy Drink and Potencia BLAST energy Shot.

About Daisy Ramirez Motorsports

Brian Weber: Former NASCAR DRIVER & Owner in the Nationwide series and CEO of BeBevCo is the interim General Manager of the team as it works to develop a solid base of tenured professionals as well as young and aspiring team members.

Dan Glauz: The long time Crew Chief, has 20 years experience in the sports. Glauz has held many Car Chief and Crew Chief position for notable drivers and team owners such as Jimmy Spencer , Richard Childress, Mike Skinner and Chad Mcumbee, as well as a stint at the NASCAR R&D center. Glauz also recently won the 2008 championship with Benny Gordon in the USAR Racing Series