Full Throttle

Maybe I’m confused, I’ve always pictured a light pole as that depicted at left.

When talking events that occur within NASCAR Nation one can never be sure of what you see or take for granted.

Case in point, what used to be a “light pole” is now a “Coors Light Pole Award.”

And as we already know what used to be a Ganassi Racing #40 Coors Light Dodge is something else to be determined and that $20 million is redirected to becoming NASCAR’s Official Beer.

“Our deal was up with those guys and this opportunity came up,” says Andy England, chief marketer for Coors. “It feels like we are elevating our game.”

What’s surprising is they didn’t elevate their game to near the top. With the fire sale underway for sponsorship rights to the Series formerly known as Busch, with an asking price now in the $20 mil range, why not assume that role?

I don’t have the answer, ’cause well… I’m not a highly paid marketing genius. Those that are made the decision.

As an aside, some bloviating buffoon made a wild-assed guess something along these lines would happen a few days ago. But because of his status as a bloviating buffoon he was summarily dismissed.

In point of fact was laughed at. So who’s got their chuckle on now?