The Great White North is Calling
I should think Jack Roush and Jeff Burton should take a road trip north.
NASCAR now has a business home north of the border. But don’t expect a NEXTEL Cup race in Canada anytime soon.NASCAR’s recent announcement heralding the formation of NASCAR Canada, a collaboration with television partner TSN, is aimed at opening a door for - and to - Canadian business interests. With an office in Toronto, Canadian companies intrigued by the NASCAR brand name will have a place to seek out marketing agreements.
At the same time, corporations already aligned with North America’s most popular racing series can now make inroads into Canada. But that doesn’t mean racing here.
The lack of a venue would curtail any thoughts of having a NEXTEL Cup race in the near future. Cayuga Speedway near Hamilton Ontario would be ideal short track for the trucks and a Busch race. It would also draw NASCAR fans from the upstate/Buffalo NY area.
After all is said and done, NASCAR is about money:
In a country that hosts three Champ Car events and a Formula One race, NASCAR remains the most popular form of racing for Canadian racing fans in terms of television audience.And studies suggest that Canadians represent up to 10 per cent of overall ticket sales for its races.
What’s that old saying, “follow the money?” I give NASCAR 2 years and you will see a race at Cayuga or Mosport park in Canada.
