Full Throttle

Playing off of one of Old Spice’s most successful scents (Swagger), Stewart and Old Spice will Swaggerize the upcoming race with Stewart driving the No. 14 Old Spice/Office Depot “Swagger” Chevrolet Impala SS with a new one-of-a-kind limited edition Swagger paint scheme.

Fans will get to ride with Stewart via the ESPN in-car Swagger camera throughout the 500-mile race and see a special Swagger TV Spot with Stewart that will air during the race broadcast. For those attending the race in person, pick up a limited edition Old Spice Swagger “Your Driver Stinks, Mine Doesn’t” T-shirt at any of Stewart’s souvenir trailers.

His typically fire engine red Chevy Impala is now candy apple red for this weekend’s race at Pocono as it carries an Old Spice Swagger paint scheme highlighting the brand’s scented line of men’s anti-perspirant/deodorant, body wash and body spray. Not coincidentally, Swagger smells a lot like victory, a feat Stewart will attempt to duplicate in the series’ return visit to Pocono.

Two-time NASCAR Sprint Cup Series champion Tony Stewart is working with Old Spice to give one lucky fan the one-of-a-kind Old Spice Swagger firesuit he wore in Sunday’s Sunoco Red Cross Pennsylvania 500 NASCAR Sprint Cup Series race at Pocono (Pa.) Raceway.

The autographed Old Spice Swagger firesuit will be handed over to a charity auction to benefit the Tony Stewart Foundation, and will run for one week beginning at 9 a.m. EDT on Monday, August 3.

Stewart’s last race at Pocono in June has fond memories, for it was his 34th career Sprint Cup win but first as a driver/owner with Stewart-Haas Racing. Fans can place a bid for the autographed suit by visiting www.OldSpice.com or www.TonyStewart.com.